Patrick lets you know if your company should be using a blog.
Something that we’re asked about quit frequently is if my company should be using a blog? And I do think that it is important for your company to use a blog or a resource library or a news update section or whatever the verbiage is that you’re using or you’re calling it. The reason is because you want to provide valuable insight to your customers about your products, services or really about whatever is relevant to them. It might be industry terms, it might be a white paper or a case study. But what important is to think about your audience and what they would really like to read.