Today Patrick explains if you should place important content below the fold.
A common misconception that a lot of web marketers have and even designers as well is that all the important and relevant information on your home page or any really page on your site has to be above the fold, but really that’s just not true. A well designed site that is very usable and easy to read with have the user know that there’s contents beneath the fold and that there’s more down there and give the action to scroll. So when you’re designing a site and we you are designing content to be one a site or a page remember not everything has to be crammed above the fold and the user will scroll as long as you’re pages are well-designed and easy to read.
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