So, you want people to Google your industry’s top keywords and see your site first. However, how does that affect how well your site works and converts once your visitor gets there?

Our belief is that the most accessible and easy-to-use sites with great web identities make for the sites with the best SEO.

The most findable sites on the web have some things in common. Here are a few:

Content that really matters to the right people.

This means using language that makes sense to your key users.

It’s also designed in a way that makes sense to the search engines and is easy for your visitors to get the information they need quickly and engagingly.

Design that’s very usable to everyone who visits.

Visitors will land on your page whether they’re on a mobile device, not displaying images, or using an old or unfamiliar browser. Good SEO practices make sure that all these people can access your content easily–the code is clean, compatible, and light, and the pages are named in ways that make sense to the search engines and your visitors.

A web presence that’s growing and constantly updated.

Keeping your information updated and distributing content using social media outlets for growing your business’ visibility on the web is so important to your site’s findability. When you pay attention to your links and info out there, it’s easy for the right people to find you, whether they’re using Google or just checking their Facebook accounts.

The right mix of these three will boost your search engine rankings. Then, after it’s easy for people to find you, these points will make it easy for those people to get the information they need about your company—and conversion will increase.