Don’t have the time or bank account to launch big marketing plans? Here are a few things you can do today that will help your small business connect with potential clients cheaply and effectively!
1. Start a newsletter and blog. Both of these can be done completely free. With newsletter template softwares such as mailchimp, regular engagement becomes an easy way to connect with current or potential clients, keeping your name fresh in their minds. E-mail marketing also allows you to keep people updated about new products or services.
A blog is just as simple. Take a few minutes once a month and write about what you are educated on and passionate about. Serving as a resource to readers demonstrates industry expertise. Another benefit of blogging? Connecting with your readers on a personal level through your writing style and topics. You can post your blogs on many free platforms and all over social media.
2. Attend as many networking events as possible! Get your name out there and pass around your business card. Relationships are the root for referrals, which brings us to step 3…
3. Start a referrals plan! Ask your clients what you could do better, or why they enjoy working with you. Then see if they have any colleagues or friends that would benefit from your service or products. Word of mouth advertising is very effective and completely free. Dont’ forget the token of appreciation to your clients when they help you land another!
It’s important to remember that even though these solutions are simple, doing them correctly is not! Remember to target the right audience, provide value, and drive towards an action that’s set to convert. Bringing a marketing firm on board to help guide you during this time is wise so your efforts are successful.
When you are working with a low or nearly non-existent budget, there is no excuse for not being able to market your business. Start by following these steps – you will be surprised how far they can take you!