In this Insivia insight, Justine talks about how you can make your marketing more personal by using robust marketing automation platforms like Marketo and Hubspot.
Additionally, another way to make your marketing more personalized is through engaging your customers and prospects through social media. There are a number different strategies to go about this. One of the major challenges to this approach is that it requires a large commitment of time, and tracking ROI accurately is a challenge.
Learn about Insivia’s Audience Builder software Persona Bold.