This month’s topic is Audience Analysis, so Matt took some time out of his day to talk a little about how to track what your competitors are talking about, and using that information to produce better content for your audience.

We all know it’s really important to analyze your audience, but it’s also important to analyze your competition to see how they’re communicating with their audience. HootSuite is a good tool for monitoring social media – it allows you to track your competitors networks so you can actually see what posts they’re posting and how they’re getting interactions with their audience.

Another great tool is HubSpot – HubSpot allows you to track key marketing metrics to see how your competition ranks in google, what keywords they’re ranking for and using, etc.

A third tool you can use is Google Alerts. Sign up for those alerts so that you get notified when your competitors get mentioned in an article or video, when you get mentioned in an article or video, and so on. This can really help out when you’re developing your content.

So if you aren’t keeping track of your competitors, go check out some of those tools and start tracking today.