Every single channel in marketing is about content. Whether convincing visitors to convert on a site, click an Ad on YouTube, engage with a LinkedIn post, or respond to an eMail.
But we all know content has grown exponentially while attention spans have plummeted.
That is why it is imperative that every company, especially SaaS & Tech companies, create powerful visuals and interactive experiences to rise above the noise.
The opportunity in today's world is the range of media and technology that can be leveraged to create something new and different.
Beyond Graphics
Great visuals build confidence and convey concepts in a way words can't. The rule rather than the exception now is to go beyond graphics to tell stories visually with animated, moving graphics or videos.
If an image tells a thousand words, a well animated graphic or video exponentially conveys more.
Going Interactive
We believe that the download is dead. That train has run its course and the new paradigm is delivering more value for a lead earlier in the funnel.
We must start creating interactive experiences whether a calculator, tool, app, tour or whatever unique idea is next.
It's not enough to present, we must engage.