Most attorney websites have a history of being boring and bland. Pages and pages of legal history and attorney-speak can only be spiffed up so much. Law firms find themselves confronting a “new business landscape” that’s far more competitive. Differentiation is certainly the name of the game — firms must differentiate to survive. The content you are sharing and user experience are all essential to a firm’s success. As websites evolve, understanding what works for your firm and what doesn’t can be crucial for future growth and development.