Andy shares a few valuable statistics you need to be aware of when building and improving your eCommerce site.
When you are building an eCommerce site there’s a couple simple statistics that might be worth keeping in mind. One is that 2/3rds of visitors come to a website with a predetermined goal. So that means that 1/3rd of the visitors are on your site and don’t really know what they are there to do. 35% of visitors come for a product type but don’t actually know the name or specific product they need, just the general product type they are looking for. And finally 27% of visitors come and have a very specific product in mind, this leaves a wide breadth open of other types of visitors. So when you are looking at doing eCommerce its really important to keep some of those statistics in mind and many of the others out there so you can build a site that really converts well and speaks to your audience.