Today Rick explains the difference between SEO and SEM.

Video Transcription

This month at Insivia our main focus is going to be SEO, so with that said two things I want to talk about today is the difference between SEM, which is Search Engine Marketing, and SEO, which is Search Engine Optimization. The way I like to look at it is that SEM, Search Engine Marketing is more of anything you can do within your business to utilize the search engines to drive traffic back to your website. SEM includes PPC, Pay-per-click advertising, Targeted ads within search engines as well as paying for your website to be listed within search engines and directories online. Another subset within SEM is SEO, so Search Engine Optimization is another thing that you can do within your Search Engine Marketing strategy. SEO is what you need to do within your business to make sure it’s easy for people to find your content. Making sure that the pages that you put up online are easy for people to understand, that your content is written very clear, and that the client that you are putting out on the web has a lot of content for your users to use. These two terms are usually confused and throughout the marketing industry so the main reason for the video here today is for you to get a good understanding of SEM and SEO.