Most businesses have a Facebook page and focus a lot of their marketing efforts on that social media platform. However, are your sure that’s where your target customer is spending the most time? Check out this infographic on where different demographics are spending the most time.
Click the image to view the full infographic. Originally posted by Mashable.
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Ask yourself: “Is our money being spent wisely?” Tracking your leads and providing a return on investment is a topic any smart marketer is always looking to learn more about. You cannot improve what you don’t measure.