Are you using an attribution model? This infographic helps you to determine the value of digital marketing channels with attribution models. This study used over 23 million multiple – interaction conversions across 30 domains.
Originaly posted by Slingshotseo.com, click below to see full infographic.
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Ask yourself: “Is our money being spent wisely?” Tracking your leads and providing a return on investment is a topic any smart marketer is always looking to learn more about. You cannot improve what you don’t measure.