Using social media is second nature to most of us these days. If you use the formula of monitoring, analyzing, engaging, reporting and collaborating you will get a better return on your social media investment.
Are you following these steps to achieve a better social media ROI?
Originally posted at Marketing Profs—Social Media Lifecycle click below to see infographic up close.
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Ask yourself: “Is our money being spent wisely?” Tracking your leads and providing a return on investment is a topic any smart marketer is always looking to learn more about. You cannot improve what you don’t measure.