Content Marketing is a term that encompasses all marketing formats that involve the creating and sharing of informative content. The main goal of Content Marketing is to convert prospects into customers and customers into repeat buyers. So what makes up Content Marketing?
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Insivia Workshop Series: Demystifying Google Analytics – How to Understand and Utilize Marketing Metrics
About The Workshop: Analytics should be a top priority for organizations, but since it is something that often times seems so overwhelming or difficult to understand, it’s easy to put it on the back burner never to be looked at again. For those who do try to measure analytics from time to time, without knowing […]