With the growth of social media and mobile applications there has been what some are calling the “Narrowcast Movement.” For those that haven’t heard of Narrowcasting, it’s when you tailor information to better compel recipients as a result of consumers sharing content with smaller audiences. There are many that debate this topic, so what do you think about this comparison?
Original post by Mogreet, click below to see the full inforgraphic up close.
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Ask yourself: “Is our money being spent wisely?” Tracking your leads and providing a return on investment is a topic any smart marketer is always looking to learn more about. You cannot improve what you don’t measure.