Content Marketing is taking over many business’s marketing campaigns and it might even be taking over traditional advertising. Check out this infographic to see how content marketing is challenging traditional advertising.
Originally posted by Marketo, click below to view the full infographic.
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Ask yourself: “Is our money being spent wisely?” Tracking your leads and providing a return on investment is a topic any smart marketer is always looking to learn more about. You cannot improve what you don’t measure.