With digital media changing the marketing and advertising landscape over the past several years, many businesses have been forced to re-think their strategies to find the best channels to connect with the right customer. The infographic below not only highlights the evolution of these channels and the effect they can have on your audience, but also what your marketing dollar can buy in this digital age.
Click the image below to view the full infographic. Originally published by Edo.
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Ask yourself: “Is our money being spent wisely?” Tracking your leads and providing a return on investment is a topic any smart marketer is always looking to learn more about. You cannot improve what you don’t measure.