There’s no doubt that mobile devices are increasingly becoming the preferred platform for many online activities – browsing, shopping, email, and so on. If your audience is among those going mobile, it’s important to make sure all your marketing efforts – specifically your website and emails – are optimized for mobile devices. Check out the infographic below to see how the mobile trend is growing, specifically for email.
Click the image to view the full infographic. Originally posted by Smartinsights.com.
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Ask yourself: “Is our money being spent wisely?” Tracking your leads and providing a return on investment is a topic any smart marketer is always looking to learn more about. You cannot improve what you don’t measure.