If you’re planning on devoting a lot of time or money to social media marketing, it’s important to know if that’s really where your audience is spending their time. In the infographic below, you’ll see how adults stack up against teen when it comes to social media usage in general, and also which networks each age group prefers to spend their time on.
Click the image to view the full infographic. Originally posted by Social Media Today.
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Ask yourself: “Is our money being spent wisely?” Tracking your leads and providing a return on investment is a topic any smart marketer is always looking to learn more about. You cannot improve what you don’t measure.