When running any kind of marketing campaign, it is important to measure your successes with Key Performance Indicators (KPIs). It’s also important to measure the right KPIs so that you don’t waste time and money.
You want to measure performance so that you can improve your efforts and make your campaign even more successful. Although there are many KPIs you could track, here are a couple that work great for B2B companies.
Marketers always want to know the volume of traffic being sent to a website and SEO’s are consistently working on getting the highest search rankings for competitive terms.
Smart B2B marketing isn’t always about volume; it’s about getting highly targeted leads from customers that are ready to buy. What is really important is the repeat visits your website is seeing. Repeat visits mean that your audience is engaging with your brand, finding your resources or content useful, and building a connection with your business.
Using simple-to-set-up phone call tracking software, a business can get precise information on exactly where a caller sees your phone number, and you can track the success of your website from it.
Remember to consistently track your KPIs in order to get the most out of your marketing efforts. Not only does tracking a few metrics provide you with a wealth of information, it will also help you target improvements and accelerate revenue growth.
Make sure to check out Patrick talking about KPIs on Insivia Insights.