Patrick gives you some pointers for making an online video.

Video Transcription

When you’re developing your strategy for video on the web you have to remember that the audience’s attention span is typically quite low. That answer really does depend but here are a couple things to keep in mind. Get to your point pretty quickly, make your content easy to consume and fairly short. We typically recommend between 45 and 90 seconds for on web video. Also include a follow up. Make sure you have a call to action to visit your site, to sign up to your email newsletter or to subscribe to your YouTube channel to learn more.