Today Rick explains how you can increase conversions with a simple call to action.

Video Transcription

We get asked all the time, what is the best way to increase conversions when it comes to your content marketing strategy and the different content that you’re putting out on the web. And the number one thing that you can do to increase your conversions is to make sure you have an effective call to action. For your business you are not just putting content out there just because, you’re not doing it for the greater good of man, you’re doing it for a reason, you’re doing it to help your business. So what you want to do is when you’re putting content on the web and producing this content, you want to make sure it’s inline with your KPIs of your business and when you’re doing that you want to make sure that that content is directly related. That it has a call to action, that is in line with your KPIs whether it be opt ins, downloading an e-book, watching a specific video or getting into your automated marking channels. Having a specific call to action is very important to success in a content marketing strategy.

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