Andy talks about a few ways you can improve your referrals and grow your company.
Some tips for getting referrals, which is a big part of any company growing. Going after referrals one great thing you can do is be specific about what you are looking for. Don’t just go out there and say I’m looking for a referral, say that I’m looking for manufacturing companies from 10-20 million and companies that are looking to grow rather than just keeping it very general. That way people can really think about the referral that really fits what you are looking for.
Another thing to do is create marketing materials that are specifically for people that will help refer you. Let them have materials that will help them tell your story. Have those pieces that are separate for your marketing directly to your potential clients. The last thing that you can do is really segment your lists. If you do have people that will be good referral sources for your business, whether partners, other types of businesses or whatever it might be, put them into a list and have a specific marketing campaign that is really geared towards them, versus what you do for other potential clients and other marketing campaigns. So if you’re looking for referrals get specific and do some focused marketing campaigns.