Today Andy talks about the benefits of including a calculator on your site.

Video Transcription

Morning, everybody! When you’re thinking about doing content marketing, one piece of great content is a calculator. A calculator is basically a tool that you can put on your website where people can enter figures, choose options and other things to come out with a result that matters to them. A good example that is always out there is the mortgage calculator figuring out what would your mortgage rates be based on different factors. This is a great lead generation tool. What you want to really do is look at how you can use that for your business. Whether you’re in a service business determining different product options that people can choose that would change their rates or the way they do business, or a specific product and how people can compare and contrast what the products do to change their bottom line, increase sales or whatever it might be. But a calculator is a great tool that people can interact with, enter their contact information, convert, and you gain that information to follow up with them. So if you’re looking for a great piece of content that will drive people in but also be a good conversion tool to gain contact information, think about using a calculator and how you can use it in your business.