You may have heard the term “landing page” page before and wondered how it’s any different from your websites home page. The two are actually quite different and have their own unique way of converting your visitors.

A homepage is the entrance to your website – a portal to the rest of your site with the goal of exploring it. It’s usually visited by those who have a direct link to your website. Most of the time the visitors already know you or have done business with you. Your homepage has navigation to other parts of your site such as blogs, products, services, resources, etc.

There should be multiple actions that a visitor can take like purchasing a product, registering for events, or signing up for newsletters depending on what part of the site they’re on. Visitors to your website need to be nurtured, not sold, in order for them to learn more about what you have to offer. 

A landing page is usually linked to a PPC, social media, or email campaign, or some other way of linking to it from an outside source. Landing pages are there to accomplish a specific goal, which is to get the visitor to perform an action such as download an eBook, register for a mailing list, request a demo, etc. Visitors to landing pages often don’t know who you are or what you have to offer and need to be convinced to trust you.

A landing page design is crucial because you have only a few seconds to catch the users attention. It requires the right balance of providing information that engages the viewer and not too much that it is cluttered. You can have multiple landing pages that appeal to different audiences or that are based on where the user is linking from.

It’s important to understand the difference between the two and know how each can help you convert visitors into customers.

See how Insivia Web Design & Development can help you with conversion