Get Sales and Have People Promote It Too

IKEA Tweets

I was actually sent this by a potential client recently and loved the idea. IKEA (I love their furniture especially since our office is full of it) offers a promotion that if you tweet from their store, you get $10 to spend. Now, not only is IKEA getting people to the store, they are giving them only a small amount of money which most likely leads to a purchase well beyond that coupon, but they also get free promotion!

By having their customers share the fact that they are at the store, they are getting promotion to thousands of people most likely local to their store as well. Plus it is from a trusted resource, their friend or follower.

It is worth thinking how you could do this in your store or even on your website. After someone purchases a product or possibly even before, you should have an easy method for people to tweet their experience providing a link for others to do the same.

We would love to hear what you think! Leave a comment.