There are a lot of different marketing channels you can use for e-marketing depending on your situation and goals. Since it can be difficult to manage all of these channels and you may receive varying amounts of results depending on what mix you use, we have created this handy diagram to try and give you some help.
These tactic choices may change based on your specific business, but provide a nice foundation for how to evaluate what to do and when you should be thinking of it. The best thing you can do is look at your goals and work with a strategic marketing agency to develop a plan with time lines, benchmarks, measurement tools, assignments and everything else needed to implement for success. Having the right strategy and the right marketing mix for specific goals can make a huge difference in leads, sales and return on investment.