Do you need a Mobile Strategy? Today Patrick explains what you need to do to make sure your mobile marketing is a success.
A common question that we receive is should I have a mobile strategy and the short answer is yes and the slightly longer answer though is it should be a part of your overall marketing strategy and your content marketing strategy. What I mean by that is think about the use and think about how somebody’s actually going to be receiving the message that you’re putting out in your content. Where are they going to be reading it? For example if you’re sending a lot of content or news articles or videos through Twitter or Facebook or LinkedIn, users might be reading them from their mobile phone, their Android, their iPhone, etc. So when they get to your site you want that to be nicely formatted, bulleted, easy to read on a mobile device. That might be responsive, that might be a fully mobile designed website, but whatever it is it should be really usable, natural, easy to read and use. It’s really important to think about that because people are going to be consuming your content on and iPhone, iPad, Android or on their desktop, and if you make it as easy as possible to use it can be better received and easier to read in the end