Using videos and infographics to close deals is a revolutionary way to transform your company’s sales cycle into a captivating and effective sales experience. While these digital sales tools might seem novel, the effectiveness of leaning on visual sales strategies has been around for a while.
According to a research study posted by Eye and Brain, a peer-reviewed, open-access journal, all primates, including humans, are highly visual creatures.
I know, maybe not the most flattering statistic.
But studies also show that humans are 90% visual beings and that we process visual information almost 60,000x faster than text.
What does that mean? It means that if you and your company are still using text-based communication then you are missing out on an incredible opportunity to scale your business, revolutionize your sales processes, and surpass your sales goals.
The Importance of Visuals for Improving Visibility, Engagement, and Conversions
It is increasingly evident that B2B sales tools such as videos and infographics are essential for SaaS companies to incorporate into their virtual meetings and interactions. Using these tools helps to energize customer interactions and increase customer satisfaction, even in a remote setting. With ever-evolving technologies and sales strategies, it is important for businesses to use visuals to make the best impression possible with prospects.
Videos
Videos can instantly add value to any remote sales interaction. By utilizing video-based tools and messaging platforms, businesses can significantly improve the quality of their communications with customers in a way that is much more engaging than text alone.
Infographics
Similarly to videos, infographics can drastically improve the engagement levels of remote communication and interactions. A visual medium stands out from traditional text communication by creating an enriching experience between the company and the customer.
Videos and infographics come with a variety of benefits for sales teams and these qualities make videos essential remote selling tools for any SaaS team that has ambitions for scaling up the effectiveness of their company.
Today, we are going to be looking at 7 key reasons why including visuals in your sales process will help you engage more customers and close more deals.