An Applied Innovation Model
Innovation and creativity are becoming increasingly valuable as the need for unique solutions to business problems becomes more salient. Cognitive psychologist Scott Barry Kaufman argues that the creative process can be viewed in four stages: 1. Preparation – identify the problem and perform research 2. Incubation – passive, unconscious period where innovation “percolates” 3. Illumination […]
Finding the Right People: Interviewing and Hiring Tips
It goes without saying that selecting, hiring, and retaining the right people is of paramount concern. Interviews are often just as stressful for the interviewer as the interviewee, but take a deep breath and remember, just as the old saying goes, “they are just as scared of you as you are of them.” Is Experience Overrated? […]
How can Manufacturers use CRM and Automation to increase exposure to their target audience?
Stay in front of quality leads and increase touch points.
How Can Manufacturers Get the Right Customers?
For Manufacturers it can be a struggle to capture the right customers. In this insivia insight Andy shares a few tips to make this process a success. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
3 Ways Manufacturers Can Market Using Their Vendors
There are a lot of different ways to market your company, but very few think to use resources like their vendors to do so. In this insight Andy describes three different ways manufacturers can benefit from using their vendors with different marketing initiatives. Did you like this insight? Make sure you stay connected to our […]
Marketing for Manufacturers: Wire-net Presentation
Marketing for Manufacturers This presentation was given at Wire-Net to a group of manufacturing and related companies about startegic marketing with high-level tips across a wide array of channels. Some of the Topics Marketing As A Science Personas Marketing Plans Search Optimization Pay-Per-Click E-Mail Marketing Marketing Automation Need A Speaker on Marketing Topics? […]
#Ten2Win: Manufacturing Search Engine Optimization Strategy
Manufacturing Search Engine Optimization Highlights The Client in Need An experienced manufacturing company that’s been around for over 60 years has hired a new CEO. He is looking to revamp the company’s digital presence to help drive leads to the sales team. The Issues at Hand The Website is currently lacking SEO as well as […]
What Makes a Website Usable?
Today Matt shares 3 things that can decide whether or not your site is usable. Video Transcription Hey everybody! We’re talking about usability this month and today I want to explain what actually makes a website usable. Well there’s a few things that go into deciding whether or not your website is user-friendly and the […]
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