Why A/B Testing Is a Must
Picture this: You head into a clothing retailer to buy a new shirt. While the store has a bunch of different styles, they only have one color – blue. The retailer has assumed that everyone likes the color blue, so that’s the only option they provide. Since you weren’t exclusively looking for a blue shirt, and […]
You’re Behind the Curve if You’re Not Using Landing Pages
You might think that paying for ad space on Google is enough to increase your business, but if you aren’t sending those clicks to a relevant and well-thought-out landing page, you are shooting yourself in the foot. Just like having catchy ads are crucial to initially get people’s attention, great landing pages are necessary to […]
Can Your Website Be Converting Better?
One of the biggest foundations of high sales is increasing your company’s conversion rates. After all, companies that have a solid approach to conversion optimization are more likely to double their sales. So why don’t companies spend more time on their conversion optimization? One word: Routine. It’s easy to get caught up in the day-to-day […]
Why Your Website Is the Center of Your Marketing Strategy
In a world that relies mostly on technology – from smartphones to laptops – your website is more important than ever. And, since over 75% of Internet users search for products to buy online, you’ll want to make sure your website has everything it needs. Did we mention that the global number of Internet users […]
How Website Aesthetics Impact Conversion
Many aspects come into play when it comes to conversions. The first few things that usually pop into people’s minds are elements like content, searchability, and user friendliness. But one area that often gets neglected is the overall aesthetics of your site. When you first visit a website, you’re taking it all in – […]
The Top 5 Trends Currently Developing in Website Design
Unless you’re a professional website designer, it can be a bit of a headache to stay on top of all the various design changes and advances that seem to be popping up on a daily basis. But as a professional, you know it’s critical to keep your website user-friendly and interesting. As 2017 progresses, there […]
Five tips for overcoming cookie-cutter marketing
Gone are the days of throwing up a paid Google ad, luring in prospects with a ‘free report’ (a poorly disguised/glorified sales letter), and then peppering that prospect contact list with email offers. Gone even are the days of filing a social media feed with generic quotes and content. Consumers are getting savvier by the minute and aren’t falling for the generic messages any longer. They expect better. They expect directed, personalized, unique messaging speaking directly to them and their needs.
27 Video Stats For 2017
Using video in various forms has almost become a staple in digital marketing tactics. Aren’t implementing video yet? Considering expanding on your video marketing in 2017? Here are 27 statistics you should know about video marketing in 2017. By 2017, online video will account for 74% of all online traffic (KPCB). 55% of people watch […]