2016 Business Development Poll
What business development resolution will you keep this year? Discover what areas of focus other businesses see as priorities to expedite growth, and share your opinion. We want to know what you think. Let’s grow together.
50 Must-Know Stats About Video Marketing 2016
The world of video marketing continues to grow and your company has the opportunity to grow with it. Here are 50 video marketing statistics that you need to be aware of for 2016. According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate. According […]
The (re)Birth of Virtual Reality
Virtual reality still seems far away, like a concept out of bad 90’s science fiction, but the genre has always been anchored by two premises: 1), the material uses exotic characters, locations, and technology to tell us something about contemporary life, and 2), there is an underlying scientific basis and plausibility that can predict future behavior or […]
The Evolution of Niche Markets
In the economic upturn in post-WWII America, marketing became a subject of interest in many business schools. At the time, mass marketing was the primary strategy. Marketing was seen by most businesses as more of a means to simply support sales by managing demand, but it would soon take shape into a more recognizable form. […]
User Experience and Web Design
Regarding your company’s website, one of the most important variables to control for is the user’s experience. It can be argued that the customer experience is the end game, and how they fundamentally evaluate your brand. Whether you sell products or offer services, your customer’s experience is ultimately what they remember, and what they share […]
Striking a Balance In Marketing and Content Strategy
Conflict. The word has a negative connotation, though totally undeserved. Without conflict we would have no growth or change in drama, and in turn no cinema, theater, or literature. As much as we claim to hate conflict in the day-to-day grind, and go to great lengths to avoid it, conflict certainly adds color to our life. Life […]
What is a 301 Redirect?
Have you ever bookmarked a website page, forgot about it, and then tried to visit it again months later only to find that the link no longer works? It’s likely that you ran into a problem because the owner of the website changed domain names, but failed to use a 301 redirect to make sure […]
What is an SEO Audit?
There are a lot of things that go into have an accessible, successful website. An SEO Audit will look at the factors that affect how many visitors your site gets, and will help you determine if that number is as high as it should be. What is SEO? SEO, or Search Engine Optimization, is how […]
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