Integrating Property Management Software With Your Website
How can you integrate property management software into your website? Patrick shares his advice in this Insivia insight.
Defining Your Brand Voice
Have you defined your brand voice? Andy shares his thoughts on why it’s important for you to define your brand voice in your marketing.
Using Video & Animation for Technology Companies
Marketing trends are changing all the time and one trend we see with Technology Companies is the desire to integrate video and animation into their marketing plans. Video and animation can be a great way to grab your audiences’ attention and deliver an immersive experience.
How to create engaging content for your website
It’s important to create engaging content for use on your website. Think about using different types of content like calculators, whitepapers, assessment tools and step-by-step articles. Once you have your content created you should then determine the best place on your site to distribute the content to your audience.
Five tips for overcoming cookie-cutter marketing
Gone are the days of throwing up a paid Google ad, luring in prospects with a ‘free report’ (a poorly disguised/glorified sales letter), and then peppering that prospect contact list with email offers. Gone even are the days of filing a social media feed with generic quotes and content. Consumers are getting savvier by the minute and aren’t falling for the generic messages any longer. They expect better. They expect directed, personalized, unique messaging speaking directly to them and their needs.
Optimizing Your Web Content for Tech Companies
Website optimization is extremely important in order to keep your site up to date and feeding search engines and your audience valuable information. Many technology companies feel the need to revamp or redo their website in order to meet current standards. Many of these sites provide a ton of content with the mindset that search […]
27 Video Stats For 2017
Using video in various forms has almost become a staple in digital marketing tactics. Aren’t implementing video yet? Considering expanding on your video marketing in 2017? Here are 27 statistics you should know about video marketing in 2017. By 2017, online video will account for 74% of all online traffic. 55% of people watch videos […]
Differentiate Your AEC Company with Web & Social
In the AEC world it’s a very people focused, relationship driven industry, which means differentiating yourself from the competition is extremely important. When brainstorming how to differentiate yourself you should keep these 4 factors in mind; your positioning, your product or service, your personality and proof. Utilize your different channels and platforms to showcase who […]
Use our Marketing Budget Calculator to help get an idea of what your spend should be.Get Started