How To Get More Value Out Of Your Work Portfolio
Your portfolio is a great way to engage and convert visitors, but you have to make sure you create various actions for your users to take. Check out this Insivia Insight for Patrick’s tips to making your portfolio more valuable.
The Culture Gap
What is the Culture Gap? Andy explains the idea behind the Culture Gap and what you need to look out for to avoid it.
Marketing Automation For Voice & Data Companies
Marketing Automation can be a great tool when trying to communicate to and nurture your target audience. Here’s Ryan’s thoughts on how voice & data companies can integrate marketing automation.
Integrating Property Management Software With Your Website
How can you integrate property management software into your website? Patrick shares his advice in this Insivia insight.
Defining Your Brand Voice
Have you defined your brand voice? Andy shares his thoughts on why it’s important for you to define your brand voice in your marketing.
Using Video & Animation for Technology Companies
Marketing trends are changing all the time and one trend we see with Technology Companies is the desire to integrate video and animation into their marketing plans. Video and animation can be a great way to grab your audiences’ attention and deliver an immersive experience.
How to create engaging content for your website
It’s important to create engaging content for use on your website. Think about using different types of content like calculators, whitepapers, assessment tools and step-by-step articles. Once you have your content created you should then determine the best place on your site to distribute the content to your audience.
Five tips for overcoming cookie-cutter marketing
Gone are the days of throwing up a paid Google ad, luring in prospects with a ‘free report’ (a poorly disguised/glorified sales letter), and then peppering that prospect contact list with email offers. Gone even are the days of filing a social media feed with generic quotes and content. Consumers are getting savvier by the minute and aren’t falling for the generic messages any longer. They expect better. They expect directed, personalized, unique messaging speaking directly to them and their needs.
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