It’s no secret that identity theft is a big problem these days. In fact, some people have become so fearful they have hired businesses to monitor their credit report and daily credit transactions. With all the focus being on personal identity, we began to wonder how much a business should keep a watchful eye on their identity.
So about a year ago Insivia decided to do some research on how and where our name was being used. What we found was astonishing: there must have been at least a dozen or more sites referencing our business that had the wrong information. Name, address, phone, website, email, and type of business were all listed incorrectly. And many of these sites were useful directories that prospective customers might use to find a new vendor.
This new information sent up red flags at our office, and we started making changes immediately — think about how incorrect information could potentially kill your sales efforts!
- How strong is your search engine ranking when several sites claim you are in a different business?
- Think about who a prospective customer might call next when your phone number isn’t working?
- How frustrating would it be to have email inquiries coming to an old or incorrect address?
Once we realized the significance of this problem, the Insivia team spent several weeks contacting different websites and making changes. Now, you would think that all that effort would translate into some business. The truth is that we don’t know. What we did get was peace of mind, and a decent boost in the search engine rankings.
The first place you should start is Usernamecheck.com. This website allows you to type in your business and personal name to see which web destinations are using your name.
Confused about where to start? Call us today!