Autoresponders, drip campaigns, and your CRM can be vital to have in your company’s sales tools. Derek takes us through each of these tools and how they fit together in your sales process.

Autoresponders – what are they? They’re almost exactly what they sound like. They’re automated emails that are sent to a customer after they give their contact information on your website.

What you want to do, is make sure that this information helps to push your sales process along. Make sure the information they’re receiving is something they can quickly run through to learn more about your product or service, that way, when you get them on the phone or in a meeting to make your sales pitch, they’ll be more knowledgeable about your product, and are better equipped to make a decision.

Drip campaigns expands on what an autoresponder is. It’s a set of emails that are automatically sent out to people who opted in to your website or gave you their contact information. This helps to keep your business in their mind and fresh when they’re ready to make the decisions.

Last but not least, this should all be funneled through your CRM. You can pull vital stats out of there, including open rates, how many times people click the links you sent them, and you can also segment these lists to better tailor your message.

Again, all going back to making the sales process a little easier for you and having your customers be a little more knowledgeable on the product or service you’re offering.

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