Workshop: Marketing in the New Media
practical strategies for low-cost, high-profit marketing online
Workshop 1: Reaching a global market with SEO
September 12
Search engine optimization is a series of strategic moves your company can make to increase your site's visibility. Learn how keywords, descriptions, and links bring in new customers - and make your site a better marketing tool.
Workshop 2: Using e-mail for successful marketing campaigns
October 10
When it comes to cost-effective, direct communication with customers, employees, members (any mailing list), e-mail can't be beat. Learn how to create meaningful messages that bypass spam filters and deliver timely information - and how to gauge your campaign's success.
Workshop 3: Converting visitors into customers
November 28
You've got a captive audience arriving at your virtual doorstep, but how do you get them to stay or (better yet) take action? Whether you get hundreds of visitors to your online office/shop or even thousands, learn how to increase the percentage that communicate with you or buy from you.
Workshop 4: Keeping customers happy with better e-service
TBD
Happy customers buy more, come back and spread the word. No matter your business, providing your customers with what they want at the right time combined with anytime customer service will set you apart from your competitors.
Workshop 5: Increasing office productivity and effectiveness
TBD
The right software will help run the entire office, from operations to sales. Learn how to make your office more collaborative and efficient with the right software that can organize your everyday operations, track the sales process and help people work together better.
Workshop 6: Getting the most out of traditional marketing with new media
TBD
Make your marketing complete by harmonizing your organization's traditional plan with new media. Learn how new media uses similar tactics to traditional marketing while enhancing and expanding your brand and image, and how that creates a complete, powerful image that improves your ROI.
Register & Pay Now for Marketing in the New Media!
This workshop series presented by the Parma Area Chamber of Commerce is designed to provide you with straightforward techniques to take back to your business and use to create an effective e-marketing presence.
- learn how to increase exposure, sales and customer retention
- get specialized examples with creative breakout sessions
- get answers with Q&A by Andy Halko, CEO of insivia
- personal strategy review for each attendee
All workshops will be from 11:30 to 1:30 at the Parmatown Conference Center and include
lunch for $25 per workshop or $120 for all six. Space is limited, so register now.
Workshop 1: Reaching a global market with SEO
September 12
Search engine optimization is a series of strategic moves your company can make to increase your site's visibility. Learn how keywords, descriptions, and links bring in new customers - and make your site a better marketing tool.
Workshop 2: Using e-mail for successful marketing campaigns
October 10
When it comes to cost-effective, direct communication with customers, employees, members (any mailing list), e-mail can't be beat. Learn how to create meaningful messages that bypass spam filters and deliver timely information - and how to gauge your campaign's success.
Workshop 3: Converting visitors into customers
November 28
You've got a captive audience arriving at your virtual doorstep, but how do you get them to stay or (better yet) take action? Whether you get hundreds of visitors to your online office/shop or even thousands, learn how to increase the percentage that communicate with you or buy from you.
Workshop 4: Keeping customers happy with better e-service
TBD
Happy customers buy more, come back and spread the word. No matter your business, providing your customers with what they want at the right time combined with anytime customer service will set you apart from your competitors.
Workshop 5: Increasing office productivity and effectiveness
TBD
The right software will help run the entire office, from operations to sales. Learn how to make your office more collaborative and efficient with the right software that can organize your everyday operations, track the sales process and help people work together better.
Workshop 6: Getting the most out of traditional marketing with new media
TBD
Make your marketing complete by harmonizing your organization's traditional plan with new media. Learn how new media uses similar tactics to traditional marketing while enhancing and expanding your brand and image, and how that creates a complete, powerful image that improves your ROI.
Register & Pay Now for Marketing in the New Media!
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