For low-cost, direct communication with customers, members, employees (any mailing list), nothing beats the efficiency of targeted e-mail- specialized technology delivering the right message exclusively to your selected audience.  Genuine targeted e-mail integrates two elements.  Look for:

Like print, but with many more possibilities, strategic e-mail combines effective design and persuasive messaging to capture interest and motivate action.  Look for designers with a track record of creating e-mail that sparks response.

The right technology makes sure your message hits all its targets.  Well-designed software not only delivers the message to the designated audience (never blocked as SPAM) but also tracks actions and responses so you can evaluate and adjust your campaign.  insivia MailConnect software does it all.

In the competitive electronic environment, getting customers to your site is step one.  It takes expert guidance to earn a presence among the sites in your category that users click to first.  insivia helps  enterprises analyze the competitive field, evaluate goals and select the right mix of two strategies:

Natural search engine optimization
Building web pages that put you high up in search result lists vastly improves the chances that people will find and click through to your site.  Natural SEO success comes from a combination of knowing how the major search engines work, understanding relevant search terms and where they belong on your pages, and using links productively.

Online advertising
This is the paid component of scoring high web exposure through search engines.

The web is powerful.  Even more powerful:  linking electronic, print and multimedia communications together.  insivia's full-circle marketing savvy builds cohesive brands. 

Starting with research and analysis, we identify and create the all-around program  -direct mail, print and electronic advertising,  identity, product and capabilities communications, targeted email, interactive site features, video- that fits your budget and goals.

Business success is about two things:  Looking good and being good.  Your web site is a key aspect of success.  It makes that all-important first impression:  presence, the way you stand out from the crowd, the credibility that makes people want to do business with you.

A web site is also about substance- how smart design and useful tools make it easy for online customers to find what they need, buy what they want, get service, communicate with you.

insivia's high-performance site design takes all this into account, brand image and functionality, to structure an always up-to-date web experience that draws in visitors, converts them to customers, and earns their loyalty to your brand.

There's no greater sales force than the web.  Well-designed, interactive buying process software streamlines the entire cycle from product viewing to payment and order-status checking.  It allows trouble-free buyer-seller communication, too- change orders, feedback, all kinds of customization. 

WebConnect,  ShopConnect and FileConnect software, grounded in the practicalities of e-commerce, are building blocks for profitable interactivity.

It often pays to zero in.  Target just the people or businesses you intend to win as new or repeat customers.  Whether it's list acquisition for direct mail campaigns or the tools to custom-build lists from responses to online opt-in opportunities in advertising, web site participation or e-mail marketing, insivia has the resources to analyze the opportunities and structure cost-effective strategies.

A high quality service experience means greater customer retention.  Smart technology takes service the extra mile cost effectively- secure extranets for participatory project management, customer-driven instant messaging, members-only pages, online meetings and training sessions.

Market leaders constantly build brand allegiance.   Today's creative opportunities for staying in touch range from e-newsletters and streaming video to RSS-formatted information services, e-mail reminders to web-based event management.  insivia puts up-to-the-minute ideas, tools and techniques at the service of brand relationships.

A lean, strong technology infrastructure is the key to practical, cost-effective electronic business.   Web-based offices work anytime, anywhere, doing everything from order management and financial control to e-marketing results tracking and customized reporting.  ConnectTrack is just one of many insivia solutions transforming the way organizations large and small do business.