Taking on a Search Engine Optimization (SEO) campaign can be daunting at times, so to help out with your efforts we’ve found 7 free tools that can help get you started.

Google Analytics
Google Analytics is a free service that allows you to run analytics any website you own. Google Analytics tells you how people are getting to your website, what your most popular pages are, what search terms your audience is using, and much more. It’s easy to use, and often compiles data into easy-to-read charts and graphs. It’s helpful for SEO because you can use a lot of the data to determine who your audience is and what they want from your website.

Screaming Frog
Screaming Frog is what’s called a spider tool, meaning it “crawls” through your website and pulls out a whole bunch of data. It finds all of your internal and external links, images, PDFs, and just about everything that exists on your site. It then compiles a bunch of data from those pages, including suggestions for keywords, titles, and meta descriptions. They have a handy User Guide to help you figure out what to do with all of the data it provides you with.

Google Webmaster Tools
This webmaster tool is a no-charge web service Google provides. It offers a detailed report about your web sites page visibility. Some of the tools that are included in this service allow webmasters to check their sitemap, check and set the crawl rate, list internal and external links, keyword search results and indexing status. All you have to do is go to the Google Webmasters tool, submit and verify your website and then you are free to start optimizing. Here’s a detailed guide with instructions on how to use it for SEO.

Keyword Tool
Keywords are one of the most important parts of successful SEO. Type a word or phrase into Keyword Tool, and it will tell you what people are searching for, allowing you to customize your content based on that information. Keyword Tool uses Google Autocomplete for its results.

Blue Backlinks
The number of quality backlinks that a website has is an important factor. An easy way to run a report on your site is the use of Blue Backlinks. This service allows you to run a report on your website that will provide you with valuable information such as Referring Top Level Domains (TLDs), Anchor Text, Full Coverage of TLDs, Full coverage of anchor text. The only downside to the service is that you may only use it once a day for free. After that you need to register for a free account that will allow you up to 3 free searches a day.

Search Engine Spider Simulator – Webconfs.com
If your site has a large amount of content, then there is a chance that search engines might not be able to view all of it. Much of this kind of content is generated as Flash based content, content through javascript, and content displayed as images. This tool scans your website and displays it exactly how a actual search engine would see it.

Alexa
Alexa is a toolbar that can be downloaded and installed for free at alexa.com. A leader in analytics data services, Alexa provides information about websites including Top Sites, Internet Traffic Stats, Metrics, Related links, and extensive global web metrics. The Alexa toolbar is free and can be downloaded and installed to your browser in minutes for instant analytics data.
Using just one of these tools should help you jumpstart your SEO campaign, but all seven would make you a force to be reckoned with. Just wait until you see all of the data you have at your fingertips.

Need more help with your SEO? Join us in our Search Optimization Redefined seminar on July 8th, 2015.