1. Pay Attention to Your Target Market
Before you say anything on twitter, take a look at what is already being said by following your target market.
Expand Your Reach:
- Step one: Follow your professional network! Follow clients, partners, and peers to learn what information/ updates are most important to them and so they can help expand your message through retweets.
- Clients (past, current, and potential)
- Partners (past, current, and potential)
- Peers (colleagues, law school network, etc.)
Monitor Competitive Strategies
- Follow your current and potential competitors to get an idea of how they are leveraging Twitter for their practice.
- Competitors (current and potential)
Monitor Timely News:
- Twitter is a real time information sharing platform. By following industry influencers and news sources you can get to-the-minute updates on issues, developments, or changes that can affect your clients.
- Industry Outlets (industry news, pertinent/ interesting bloggers, influencers)
Monitor Local Developments:
- However, legal tips and compliance changes are not the only things your current or prospective clients are interested in. Stay up to date on local news, events, or projects that you are passionate about and share those valuable tweets with your network. Just be sure to keep it authentic– only follow and share information that you are genuinely interested in.
- Local Businesses (restaurants, local colleges, your alma mater, development plans, etc.)
- Local Events (local sports, arts & cultural happenings, etc.)
*Note: Be sure to not follow too many people on Twitter in one sitting, as your account may be flagged as spam.
2. Use a Twitter Management Tool to Save Time
Cut down on the hassle and time spent sharing updates by scheduling tweets ahead of time. Through using a twitter management tool you can easily group and browse all of your posts, retweets, and mentions as well as schedule future posts on Twitter, Facebook and Linkedin. Both of these below tools have a similar dashboard that allows you to easily sort different “streams” or “columns” to keep track of who is interacting with you across social media platforms.
- TweetDeck is a free platform that includes live “pop-up” updates
- Hootsuite has a free and a paid version and offers more advanced analytics
3. Add Value to Your ReTweets
If you’re not sharing original content on twitter, add your own spin to each retweet you share. Explain to your followers why they should pay attention to the link or graphic that you’re sharing with them.
- Is it breaking news? Is it controversial? Is it timely? Is it entertaining?